KNGF - Geleidehonden TVC series

KNGF Geleidehonden
For KNGF’s new “The world of…”-campaign we tell the story of those who need the help of an assistance dog and convey how it alters their life for the good. We pitched a novel design approach for the animation style where we felt we could really strengthen the story using animation.

Telling a human story requires truly human characters. We approached it like casting a live-action shoot. From initial character descriptions and a moodboard we concepted the look and feel for Teun and Rose. Soft personalities and friendly faces were key to show both the loving aspect of the film and have the transformation to the more distant relationship hitting the right string. For the right dog all we had to do was stick close to real KNGF assistance dogs, because they are as loving as dogs can get!

This allowed us to tell a story the audience can feel, have them bond with Rose and Teun and leave an imprint. All in a mere 25 seconds.